El Zero was conceived out of the love for everything sustainable. The brainchild of Diksha Dixit and Abhishek Sharma, El Zero is a close-knit, micro community of committed individuals who want to change the world, one garment at a time. Yes, lofty goals, but we are just glad to be a part of movement that aims at not just creating ethical products, but also retaining its luxury.
We dream of a world where natural fabrics are the epitome of luxury fashion. We dream of a world where textile artisans are given their due as heroes. We dream of a world where traditional skills of weaving and block-printing become profitable and are passed on to anyone who wants to learn and earn.
Our entire process (which you can see in our campaign videos) is based on a transparency and authenticity. Right from sourcing the fabric, to supervising the last stitch, ‘Attention to Detail’ is our USP. Each and every piece of clothing that you will pick up from El Zero, has been loved and nurtured with utmost care, and we are sure you will love them just as much.
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