Purvi Doshi, an unlikely designer from Ahmadabad has explored the depths of ethnicity. She is a self taught designer and has smoothly managed to carve a niche in aesthetically brilliant ethnic designs.
“Purvi Doshi”, an ecologically sustainable and cruelty free high fashion label brings to you untapped wealth of Indian arts and crafts. Skills that were in abundance at one time but now face redundancy.
We closely collaborate with the artisans helping them create better livelihood for better sustenance of these arts.
The label was born out of the urge to revive and sustain these arts, crafts, culture and heritage of India and showcase to the world what India has to offer.
We believe in beautiful blend of cultural heritage and revolution. Contemporary silhouettes with a twist of Indian-ness that are relevant to woman of today, retaining the priceless and timeless traditions, forms the base of the brand.
“Sustainability at its root and make in India in its soul”, the label works with delightful imperfections of the hand-woven fabric, the beauty of natural colors with subtle flaws and the warmth of the human hands.
At Purvi Doshi, we believe that sustainability is not just a word, it’s how we design, define and create. We believe in creating beautiful todays and tomorrows for both our traditions and the planet.
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