Vraj:bhoomi – For the eccentric, diverse, candid and cheerful!
Vraj:bhoomi is a concept clothing label based out of Gujarat, working with desert artisans in transforming the traditional hand block printing skills to ethical aesthetic wear. We are into contemporary revival of a textile craft called “Ajrakh”, a form of hand block printing with resist dyeing using natural dye stuffs.
We are on a quest for the Indian contemporary, rooted in its traditions yet global in its charm. ‘Contemporary Revival’ as a design expression is hold close and lies at the spirit of every creation. Unlike the commercial production process,the idea of an outfit at Vraj:bhoomi doesn’t start at design level – it begins as a shared effort between the designer and the craftsmen.
Being a textile centric label, we are intensely involved in researching,reviving and sustaining the inherent quality of traditional Indian crafts. We consistently seek to push boundaries in the creation of a new aesthetic using old-world and traditional processes. The label brings together Indian elements to a sensibility very global in appeal. The label focuses on comfort, ease and thus cotton in relaxed silhouettes characterize Vraj:bhoomi.
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